The Casino Country Manager – Spain will be responsible for shaping and driving the local market strategy for LCKY Group in Spain. The role sits at the crossroads of product, marketing, CRM, and commercial teams, with a strong focus on local market insight, influence, and direction rather than day-to-day execution.

You will define market-specific plans, actions, product and campaign enhancements, ensuring that the Spanish customer experience, tone of voice, and commercial priorities are clearly articulated, localised, and effectively handed over to execution teams across the organisation.

The position will be based and resident in Melilla for a minimum of 6 months yearly, but you can also combine this by being based at our offices in Marbella (Estepona) / Barcelona 6 months yearly.

WHAT WILL YOU BE DOING?

Market Strategy, Influence & Growth Direction

• Define and own the Spain market strategy, translating local market insights into clear plans, priorities, and initiatives.

• Identify growth opportunities across acquisition, retention, product positioning, and customer experience.

• Act as the local market expert, ensuring Spain-specific needs are reflected in global strategies.

Product, CRM & Customer Experience

• Influence product roadmap decisions, game mix, features, and UX based on Spanish market insights.

• Shape and guide CRM strategies, customer journeys, and lifecycle initiatives with a strong focus on localisation.

• Own the local tone of voice, ensuring messaging resonates culturally and commercially with Spanish players.

• Propose product, UX, and campaign enhancements and pass clear briefs and requirements to execution teams.

Marketing & Brand Strategy (Strategic Ownership)

• Define the local marketing strategy and action plans in collaboration with central Marketing teams.

• Guide the development of localised acquisition, conversion, and retention initiatives, ensuring alignment with Spain market objectives.

• Shape the local promotional and campaign calendar, providing market-driven input and prioritisation.

• Support commercial discussions with acquisition partners (affiliates, media groups, etc.), ensuring Spain-specific performance metrics and ROI expectations are clear.

Cross-Department Collaboration

• Act as a strategic connector between Product, Marketing, CRM, Compliance, Payments, BI, and Group Management.

• Ensure clear communication of Spain market priorities, plans, and feedback across teams.

• Enable effective execution by providing structured plans, briefs, and market context to delivery teams.

• Drive alignment between global objectives and local market realities.

Financial Performance & P&L Ownership

• Shared P&L ownership for the Spanish Casino business, together with a representative from Group Management.

• Contribute to revenue growth, cost optimisation, forecasting, and long-term profitability planning.

• Evaluate the financial impact of proposed initiatives and market strategies.

Regulatory & Market Governance

• Ensure full compliance with Spanish gaming regulations and licensing requirements.

• Maintain strong working relationships with regulators and relevant local authorities.

• Ensure local strategies and initiatives align with regulatory constraints and opportunities.

Data-Driven Market Leadership

• Monitor and analyse KPIs, player behaviour, and market trends to inform strategic decisions.

• Translate data insights into actionable recommendations and improvement plans.

• Responsible for weekly and monthly Spain market reporting across customer and business metrics.

WHO ARE YOU?

• Mandatory: Proven experience in iGaming, ideally within online casino operations.

• Mandatory: Direct experience of the Spanish online gaming market.

• Fluent in English with native-level Spanish.

• Strong understanding of Customer Lifetime Value, customer journeys, and CRM strategy.

• Solid experience in online marketing, acquisition, and retention from a strategic perspective.

• Proven ability to define and influence creative, high-impact campaigns (not necessarily execute them).

• Strong commercial mindset with experience contributing to P&L ownership, forecasting, and revenue optimisation.

• Highly collaborative, with the ability to work effectively across multiple departments.

• Confident communicator and influencer, capable of aligning stakeholders around market-driven plans.

• Data-driven and analytical, with the ability to convert insights into clear strategic direction.

About LCKY Group:

LCKY Group brings together a portfolio of leading online casino brands - Lucky Casino, Happy Casino, Flax Casino, VeraJohn and OneCasino - alongside its in-house game studio, Swintt. With a strong people-led culture and a proven ability to build and scale in regulated environments, the group is well positioned to accelerate its momentum across key markets.

LCKY Group continues to expand across international markets: Sweden, Finland, Ontario, and Chile, as well as in Spain, Denmark and the Netherlands. The Group is home to a diverse and multiskilled workforce, based in a range of locations, including Malta, Stockholm, Sofia, Barcelona, Estepona, Gibraltar and Melilla.

The Group also operates in the B2B vertical through its in-house game development studio, Swintt, which delivers high-quality slot games to operators worldwide.

With an unshakeable belief in its people that’s woven into the company’s DNA, LCKY Group looks boldly to the future with a focus on building appeal in regulated markets.

👉 Learn more about us at https://www.lckygroup.com/

At the LCKY Group we firmly believe that our diversity is what makes us unique and that everyone is welcome to enjoy the ride! We are committed to uphold a high level of diversity and inclusion throughout our group.